The current hysteria over ad blockers reminds me of the hysteria
over TiVo when it first arrived in 1999—which itself was just an updated
version of the hysteria over VCRs back in the 80s. If people can record
shows, they'll skip the ads! We're doomed!
But no. TV ad revenue has been surprisingly stable since 1999
despite a decline in viewership. The big problem, it turns out, isn't
the ad skippers, it's the number of people watching TV in the first
place. I suspect the same is true of online journalism. Ad blockers
aren't the problem, readership is. Provide a well-targeted audience and
advertisers will pay for it. The folks who skip the ads probably weren't
very good sales prospects anyway.https://flipboard.com/topic/advertising/one-side-in-the-ad-blocker-wars-is-doomed/f-b059602d9e%2Fmotherjones.com
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