'Network effect': Why Medium is courting the sports world

Thirty-five percent of traffic to an article on Medium comes from another article on the platform, according to the company. This, when combined with the popularity of sports leagues, teams and athletes on social media, is why Medium has been actively recruiting the sports community. Overall, the company has been focusing on serving as a social networking platform for influential voices to share content directly with their fans.
http://digiday.com/publishers/network-effect-medium-courting-sports-world/