Forbes - Readly

https://go.readly.com

Global 1000 spotlight: The future of global fashion e-commerce

Apparel retailers make up only 17% of the total sales transacted online last year with merchants ranked in the just-released Internet Retailer Global 1000.

https://www.internetretailer.com/2016/08/26/global-1000-spotlight-future-global-fashion-e-commerce

 

Williams-Sonoma’s e-commerce growth drives a digital marketing shift

Online sales account for most of Williams-Sonoma Inc.’s growth, and as a result, the home goods retailer says it is focusing more of its marketing efforts on digital channels.
E-commerce sales increased 5.2% in the fiscal second quarter for Williams-Sonoma, No. 21 in the Internet Retailer 2016 Top 500 Guide. Sales were $599.7 million in the three months ended July 31 compared with $569.9 million last year, and e-commerce accounted for 51.7% of revenue.
https://www.internetretailer.com/2016/08/29/williams-sonomas-e-commerce-growth-drives-marketing-shift

What Killed the Jingle?

Ad campaigns with jingles worked best with repetition, which was well-suited to an era when there were three main TV channels and advertisers could reliably reach the same viewers over and over again. But today’s viewers are not quite the captive audiences they used to be. By 2013, there were 189 channels in the average cable package. That audience fragmentation has multiplied with the rise of streaming services and digital recording devices. Now viewers may watch few commercials, if any at all.
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Ad agencies have changed their tack accordingly. They started borrowing techniques from the film industry for commercials, including story arcs and background music that evokes a feeling or mood. Jingles, by contrast, are preachier and more instructional. The inclusion of pop music has made commercials even more aspirational, but the sell more subtle. It’s about the brand experience, and not just the product.
http://www.theatlantic.com/business/archive/2016/08/what-killed-the-jingle/497291/

China’s middle class is exploding

http://www.businessinsider.com/chinas-middle-class-is-exploding-2016-8?r=US&IR=T&IR=T

29 Big Online Video Marketing Statistics That Media Brands Need to Know

May 23, 2016

6. Over 800 YouTube creators have more than one million subscribers.

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8. In 2016, more video content will be uploaded in 30 days than all three major U.S. T.V.  networks combined have created in 30 years.

http://tubularinsights.com/video-marketing-statistics-media-brands/

 

Ways To Reduce Content Shifting On Page Load

Users might even rethink the use of an ad blocker on your website if the ads have one less disadvantage — that distracting jump effect.
https://www.smashingmagazine.com/2016/08/ways-to-reduce-content-shifting-on-page-load/

InMobi's Trials and Tribulations

InMobi, India's first billion-dollar-valuation start-up, is finding it difficult to raise funds and survive independently.
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"There are only three models. One is to be a large platform of owned inventory, like what Google, Facebook or to some extent even Twitter is. The second model is to be a tech provider to mega digital publishers. The third model, which is difficult to execute, is to become a very large aggregator and thus get pricing power. InMobi can pursue the latter two option.
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While InMobi raised a cumulative $220.5 million and has been witnessing topline growth, it has struggled to make money. 
http://www.businesstoday.in/magazine/corporate/inmobi-is-finding-it-difficult-to-raise-funds/story/235887.html?trk=pulse-det-art_view_ext

Yandex applies AI to filter annoying ads on Android, powered by user reports

Russia’s Yandex, which has just announced it’s adding a complaint button to its Android browser to lets users report ads they find annoying.

Filing an ad complaint will send a report to Yandex which will initiate custom ad filtering for that user, using machine learning technology to hone the individual model over time.
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It will also be feeding intel back to advertisers so they can “create more targeted and effective campaigns that are relevant to users, reducing the need to install ad blocking software”
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Yandex is initially adding the button to the alpha version of its Android browser but tells TechCrunch it’s planning to expand it to its browser on other platforms — although it has no timeline for that as yet. It claims a daily user-base of around five million across its mobile browsers.
https://techcrunch.com/2016/08/23/yandex-applies-ai-to-filter-annoying-ads-on-android-powered-by-user-reports/

The Charmed Life of Pandora

Pandora is sold in over 100 countries around the world and is the third largest jewelry company in the US, behind Signet Jewelers and Tiffany & Co. In 2015, it produced more than 100 million pieces of jewelry and brought in 16.7 billion Danish kroner, or about $2.7 billion, in revenue. According to a Karus study, Pandora is the jewelry industry's most visited website, ahead of Tiffany, Blue Nile, and Swarovski, despite having only introduced e-commerce last year.
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While the brand sells necklaces, rings, and earrings, the bread and butter of the operation remains its charm bracelets, a cash cow that accounts for 80 percent of Pandora's sales.

Pandora used to release new collections twice a year, but in 2013, the company began debuting new jewelry seven times a year, with collections spaced less than two months apart. Bloomberg speculated that the company was taking a cue from fast fashion retailer Zara, which rolls out new product every two weeks.
http://www.racked.com/2016/8/23/12525316/pandora-jewelry-charm-bracelets
http://www.pandora.net/en-us/products/bracelets/by/metal/16

dmexco

https://service.dmexco.de/km_vis-cgi/km_vis/vis/custom/ext2/index.cgi?fair=dmexco2016&lang=2&lang=2&ticket=g_u_e_s_t&oid=4409&src=Exhibitor_Search

Alibaba's Popular Ad-Blocking Web Browser Hits Bump in China

UC Browser, a web browser owned by China's Alibaba Group, has been a major factor in the spread of ad-blocking in Asia. It claims over 400 million active users, many of them mobile users in China and India. Ad-blocking is built right into its browsers.
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But UC Browser's vision of ad-free user experience has hit a roadblock in China, where the government is enacting new measures cracking down on ad blocking.
China's new advertising regulations prohibit applications or hardware to intercept, filter, cover, fast forward or limit other people's legitimate ads. The rule is vague, but the consensus among legal experts is that most or all forms of ad blocking will probably be banned.
http://adage.com/article/digital/alibaba-s-popular-ad-blocking-web-browser-hits-a-bump-china/305490/

Google Adds More Cloud Data Centers

Google  cloud computing, storage, and networking services are now available from five sets of data centers worldwide.
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Pete Mastin, vice president of business development for Cedexis, a company that measures latency and other attributes of public clouds expects the great cloud data center build out to continue.
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Amazon claims 13 active cloud regions, with four more planned. Microsoft claims 26 regions, with eight more coming.
http://fortune.com/2016/07/20/google-adds-more-cloud-data-centers/?xid=timehp-category
http://www.cedexis.com/

Wall Street Thinks Facebook Has Room to Grow

In terms of daily average users, Wall Street is predicting Facebook will reach 1.7 billion in four years, up from the current 1.1 billion. In that time frame Barron’s argues Facebook will have figured out how to turn ads into transactions, which will enable it to charge higher rates for advertisers on its platforms.

http://www.investopedia.com/news/wall-street-thinks-facebook-has-room-grow-fb/

98 personal data points that Facebook uses to target ads to you

Facebook, in its omniscience, knows that you’re wondering — and it would like to reassure you. The social network just revamped its ad preference settings to make them significantly easier for users to understand. They’ve also launched a new ad education portal, which explains, in general terms, how Facebook targets ads.

https://www.washingtonpost.com/news/the-intersect/wp/2016/08/19/98-personal-data-points-that-facebook-uses-to-target-ads-to-you/

https://www.facebook.com/ads/about/?entry_product=ad_preferences 

 

Why Chinese firms keep paying big bucks for ad tech companies

Terence Kawaja, the CEO of investment bank LUMA Partners, which advises on ad tech deals, explained to Business Insider, “Due to the discrepancy in valuations — Chinese markets value revenue and profits at much higher multiples — these Chinese buyers are arbitraging the difference. They buy US assets and then trade up much higher in the domestic market.”
So, for example, if a Chinese company buys an ad tech company at 15x net income, then incorporates it into their business, which is valued at 80x net income, that’s an easy way to create value on paper.
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The $14 billion Chinese internet display advertising market is dominated by three players: Baidu, Alibaba, and Tencent.
http://www.businessinsider.com.au/medianet-acquisition-chinese-ad-tech-arbitrage-play-2016-8

Music Is Just 4.3% of YouTube Traffic, Research Shows

Music videos and music-related video content account for just 4.3% of overall YouTube traffic, according to data now released by San Francisco-based Pexeso.  By stark comparison, gaming-related content accounts for 33.4% of the total, which mirrors the massive draw of channels like Twitch.
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All of that starkly contrasts with earlier research, some of which shows music videos accounting for more than 40% of the total.
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Pexeso   is working to create a video detection and claiming system that functions like YouTube’s Content ID, but works for all video online.

http://www.digitalmusicnews.com/2016/08/16/music-5-percent-youtube/
https://www.pexe.so/

Machine Intelligence 2.0 in charts and graphs

http://venturebeat.com/2016/08/16/machine-intelligence-2-0-in-charts-and-graphs/

https://www.vbprofiles.com/l/machineintelligence 

Inside the Business of Trump’s Trucker Hats and Clinton’s Pantsuit Tees

Buoyed by the advent of e-commerce — which has made it easier to sell products across the country at scale — as well as the growing importance of marketing presidential candidates as brands, political merchandise has become an increasingly important channel for fundraising, marketing and gathering data.
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According to campaign officials, Obama raised $37 million from branded product for his first campaign and a further $40 million during his 2012 re-election bid.
https://www.businessoffashion.com/articles/intelligence/inside-the-business-of-donald-trump-trucker-hats-and-hillary-clinton-pantsuit-tees-political-merchandise

CRM Startups Staff Up As Larger Rivals Fight

Technology research firm Gartner reported that worldwide CRM (Customer relationship management) spending came to more than $26 billion in 2015.

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Salesforce is by far the biggest player in the CRM industry—fittingly, it trades under $CRM—with almost 20% marketshare.

https://mattermark.com/crm-startups-staff-larger-rivals-fight/ 
http://www.gartner.com/newsroom/id/3329317 

 

Mapping Israel’s marketing technology industry

In 2011, Scott Binder, CTO of Ion Interactive and a leading marketing technology blogger for Chiefmartec.com, published research showing ~150 companies operating in the marketing technology sector worldwide. This number grew to ~1,000 by 2014 and to a resounding ~3,500 in 2016.

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With more than 160 companies divided into six major categories, Israel has grown into a hub for marketing technology innovation.  

https://techcrunch.com/2016/08/15/mapping-israels-marketing-technology-industry/

Spotify music data tracks millennials

As music streaming services become more popular with millennials, data on listening habits could offer brands the key to deeper insights on mood, motivation and buying intention, according to a leading executive at Spotify.
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According to Rossi, data collected by music streaming offers 15 times more data points than other media sources.
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"Music informs moods, mindsets, and tribes better than any other media source," he said
http://www.warc.com/LatestNews/News/EmailNews.news?CID=N37238&ID=37238&Origin=WARCNewsEmail&PUB=Warc_News

The ad blockers publishers don't want you to know about

http://www.dailydot.com/debug/best-free-ad-blockers/

https://1blocker.com/

Introducing the Bots Landscape: 170+ companies, $4 billion in funding, thousands of bots

http://venturebeat.com/2016/08/11/introducing-the-bots-landscape-170-companies-4-billion-in-funding-thousands-of-bots/

https://www.vbprofiles.com/l/bots 

 

How Picfair plans to conquer the stock photo market by keeping photographers happy

Picfair differentiates itself by letting anyone upload their snaps and decide how much they should sell for.

http://venturebeat.com/2016/08/11/meet-picfair-europes-upcoming-stock-image-starlet/
https://www.picfair.com/search?aspect_ratio=&mode=picked&price=1000&q=deep+purple&search%5Btimeout%5D=3s&utf8=%E2%9C%93&width=0

Grocery stores are becoming the fast-food industry's biggest threat

Many grocery stores are morphing into so-called “grocerants” and devoting a larger part of their space to prepared foods in a bid to attract more millennials.
Whole Foods’ new chain of stores, 365 by Whole Foods Markets, is a perfect example of this trend. Most of the store is devoted to fresh food buffets and a variety of in-store restaurants.

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In-store dining and take-out of prepared foods from grocers has grown nearly 30% since 2008, and accounted for 2.4 billion food-service visits and $10 billion of consumer spending in 2015, according to the report.

http://www.businessinsider.com.au/grocery-stores-are-killing-fast-food-2016-8 

https://www.365bywfm.com/

 

BoF - A Connected World

http://shop.businessoffashion.com/products/issue-07-the-connected-world

Sandbox - Musically

http://musically.com/wp-content/uploads/2016/08/Sandbox162-5345435.pdf
http://musically.com/

Zooming Out – 2016 Gartner Hype Cycle for Digital Marketing and Advertising

http://blogs.gartner.com/chris-ross/files/2016/08/Gartner-HC-for-digital-marketing-2016.gif
http://blogs.gartner.com/chris-ross/2016/08/09/gartner-hype-cycle-for-digital-marketing-and-advertising-2016/

Uncovering the Dirty World of Instagram Spam Bots, How They Work

The basic gist behind Instagram spam bots is that they crawl around Instagram and "like" photos based on a particular hashtag, location, or username. The end goal is that the person whose photo was liked will follow back the person who liked the photo.

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The most popular tool among the blackhat crowd is FollowLiker. It's in high demand for a couple of reasons: you can auto-follow users as well as auto-like images and it offers support for Tumblr, Pinterest, and Twitter in addition to Instagram.

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Robolike. For under $10 per month, this tool will crawl around Instagram during a time period you specify and like photos based on hashtags. It also offers a 3-day free trial if you'd like to see how it works before forking over any cash.

Finally, there's Tagliker, which is another popular spam bot.
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A few years back, Twitter filed lawsuits against 5 companies that made spam tools specific to the social site.

http://www.inc.com/john-lincoln/uncovering-the-dirty-world-of-instagram-spam-bots-how-they-work.html
http://www.followliker.com/
https://robolike.com/how-robolike-instagram-auto-liker-works/ 

Facebook is all set to snub ad blockers by altering their own code

Ads on Facebook will now appear as sponsored content pieces, shielding them from ad blockers.

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Facebook has come up with a new way of displaying ads on the social media platform. As per a blogpost by the company, Facebook will now display ads in the garb of sponsored content, shielding them from various ad blockers.  

http://www.digit.in/internet/facebook-is-all-set-to-snub-ad-blockers-by-altering-their-own-code-31315.html

Airbnb’s valuation exceeds that of every major hotel chain - TheAtlas

https://www.theatlas.com/charts/HyjvbqfD

Facebook's average revenue per user - TheAtlas

https://www.theatlas.com/tag/technology
https://www.theatlas.com/charts/rkyEJtvK

Where in the world is my data and how secure is it?

More than half of the world's rentable cloud storage is controlled by four major corporations. Amazon is by far the biggest, with about a third of the market share and 13 massive data centres in the US, three in South America, five in Europe, 11 spread across Asia, and three in Australia.
The next three biggest providers are Microsoft, IBM and Google, and each of them adopts a similar global pattern of server farms.
http://www.bbc.com/news/business-36854292

HR 2.0 is the poster child for the next wave of SaaS innovation

The path for SaaS domination of a market segment has historically followed one of two routes: bringing previously offline workflows online, or moving on-premise software processes online.
In short, SaaS would take over segments that previously were not SaaSified.
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We believe HR SaaS is one of the first clear cases of a third, newer path of broad SaaS innovation — next-generation SaaS (SaaS 2.0) disrupting established previous generations of SaaS (SaaS 1.0).
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At Next World, we actively track 80+ HR SaaS players within our HR Innovators’ NextScape. This NextScape is not exhaustive, but rather focuses exclusively on players that are driving the HR 2.0 wave.

https://techcrunch.com/2016/08/07/hr-2-0-is-the-poster-child-for-the-next-wave-of-saas-innovation/

Usage of advertising networks for websites - W3techs

https://w3techs.com/technologies/overview/advertising/all

How Google Analytics ruined marketing

Marketers in the high-tech world who use phrases such as “social media marketing,” “Facebook marketing” and “content marketing” do not understand the basic difference between marketing strategies, marketing channels and marketing content.

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According to W3TECHS, Google Analytics is used by 55 percent of all websites and has a traffic analysis tool market share of 83 percent. More than half of those websites use GA as their only source of marketing data.

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However, the introduction and widespread adoption of Google Analytics pushed marketers to change their focus from the strategy to the channel.

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Traditional marketing allocates activities based on the strategies that comprise the traditional Promotion Mix: direct marketing, advertising, personal selling, sales promotion and publicity. Google Analytics replaced those “buckets” with these entirely new ones: direct, organic search, social, referral, paid search, email and display.

https://techcrunch.com/2016/08/07/how-google-analytics-ruined-marketing/

 

Hootsuite, Canada’s Extra-Rare Unicorn, Says the Cash Is Flowing the Right Way Now

Hootsuite Media Inc., one of Canada’s few unicorn tech startups worth $1 billion dollars or more.

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Hootsuite software helps manage social media accounts for consumers and companies looking to communicate more effectively with the world. The Vancouver-based company says it has 10 million users, mostly individuals and small businesses, and counts more than 800 of the Fortune 1000 companies among its customers.

http://www.bloomberg.com/news/articles/2016-08-04/buffeted-canadian-unicorn-hootsuite-says-it-s-cash-flow-positive

The market caps of all the public ad tech companies combined isn't even half the size of Criteo's

Criteo is the France-based ad tech company that specialises in “performance” advertising.

http://www.businessinsider.com.au/criteo-market-cap-2016-8

The Case for the American Mall

South Coast Plaza is a luxury shopping experience, and a global shopping destination, home to an "unparalleled collection of 250 boutiques and department stores," including Bulgari, Chanel, and Roger Vivier, among others, in Costa Mesa, California,
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Historically, department store anchors, with their huge square footage and wide name recognition, have lured mono-brand stores and smaller multi-brand retailers to take up rental space alongside them. There's a particularly synergetic relationship between high-end department stores and luxury boutiques.
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"Once South Coast Plaza started adding boutiques such as Yves Saint Laurent, Courrèges, Halston, Hermès, and others, it began its transition into a luxury shopping center with a broader geographical following," says Gunn Downing. "Luxury attracted luxury."
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Taubman Centers is one of the most elite players in the mall industry, owning 21 luxury shopping centers across the United States, in addition to three properties in Asia and five more in development both domestically and abroad. Its Mall at the Millenia in Orlando, Dolphin Mall in Miami, and International Plaza in Tampa all serve Latin American tourists.
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The internet isn't killing malls — better malls are. "Shoppers have concentrated in top-tier malls, where vacancy rates are at all-time lows and national retailers have invested in their best stores to spruce up offerings,"
http://www.racked.com/2016/8/2/12290506/american-malls-south-coast-plaza

Kim Kardashian Collaborates With Light-Up Phone-Case Brand LuMee

If you know who the Kardashians are, you've likely heard about (or seen on E!) the light-up phone cases the sisters use religiously in their selfies.
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It's called LuMee, and it features super-bright LED lighting along both the right and left sides of the case.  

http://www.allure.com/story/kim-kardashian-collaborates-with-lumee
https://lumee.com/products/iphone-6s-lumee-case-1 

StickerRide Uses Your Car as a Moving Billboard for Money

StickerRide is an advertising platform and mobile app that connects brands with drivers, offering targeted and efficient on-vehicle advertising. It was the first in the industry and has recently reached the American market, starting with the Los Angeles area.

http://tech.co/stickerride-cars-moving-billboards-2016-08
http://stickerride.com/drivers 

The Great Header Bidding Shake-Up Has Begun

OpenX, AppNexus, Index Exchange, and Yieldbot, all of whom told AdExchanger their companies have grown because of header bidding.
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OpenX said header bidding adoption grew 300% over the past year, and that it drove 80% of the company’s overall growth.
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Index Exchange now derives 80% of its overall revenue from header bidding, according to CEO Andrew Casale, the result of a hard push into header bidding over the past couple of years. 
http://adexchanger.com/platforms/great-header-bidding-shake-begun/

Europe Isn't Just a Tech Wasteland

French advertising technology specialist Criteo.
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That concept of showing people ads related to their search history is known as "re-targeting." It's irritating, but it's pretty effective and a profitable niche that's given Criteo 30 percent year-on-year revenue growth for six quarters.
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For now, at least. Google does have its own re-targeting service. But Criteo's retail and e-commerce clients are nervous about sharing too much customer data with Google. The smaller French company is thriving as a middleman.
http://www.bloomberg.com/gadfly/articles/2016-08-04/europe-isn-t-just-a-tech-wasteland

Flying high on China’s travel boom

Unlike major players in the sector such as Ctrip and Qunar which focus on flight and hotel booking business, Nasdaq-listed Tuniu mainly targets tour group sales and package tours.

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Tuniu is also different from its peers in that it targets predominantly leisure travellers only.

The company is well-known for its ability to customise tours and explore new attractions to cater for what has become the increasingly diversified demands of Chinese tourists.

Last year, it also set up its own media company to produce TV programmes to promote the tourism industry.

http://www.scmp.com/business/companies/article/1996629/flying-high-chinas-travel-boom

China, Not Silicon Valley, Is Cutting Edge in Mobile Tech

In the United States, tech firms emphasize simplicity in their apps. But in China, its three major internet companies — Alibaba, Baidu and the WeChat parent Tencent — compete to create a single app with as many functions as they can stuff into it.

On Alibaba’s Taobao shopping app, people can also buy groceries, buy credits for online games, scan coupons and find deals at stores nearby. Baidu’s mapping app lets users order an Uber, reserve a restaurant or hotel, order in food, buy movie tickets and find just about any type of store nearby.

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Between fees for its services and money it makes through online games, WeChat manages to generate $7 in revenue per user each year, according to Nomura. The app has roughly 700 million users, more than the total number of smartphone users in China, in part because some users are outside the country and in part because people have multiple accounts.

http://www.nytimes.com/2016/08/03/technology/china-mobile-tech-innovation-silicon-valley.html?_r=0

 

Australians spent over $20 billion online last year, and that figure's growing rapidly

Australian online retail sales topped $20 billion in the 12 months to June, accounting for around 6.8% of spending at traditional bricks-and-mortar retailers.

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“Takeaway food continues to have the fastest annual online sales growth, growing 56% in the past year. It shows the rapidly changing behaviours of consumers in the way they’re ordering takeaway as apps and new services enter the market.”

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Other key findings from the report, released quarterly, was that sales growth at small online retailers — defined as those with revenues of less than $2.5 million — grew by 22.2% over the past year. They now make up around 37% of all online retail sales.

http://www.businessinsider.com.au/australians-spent-over-20-billion-online-last-year-and-that-figures-growing-rapidly-2016-8 

 

How Reddit Marketing Can Fuel a Passionate Fanbase

Reddit may not be as big as Facebook, but its user base is strong—and getting stronger. The site boasts 234 million unique users and 8 billion monthly page views, according to the company.

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The average length of a user visit on Reddit is 13 minutes.

http://www.skyword.com/contentstandard/marketing/how-reddit-marketing-can-fuel-a-passionate-fanbase/ 

 

Mark Zuckerberg's Latest Victory

Last year, Google spent 16.4 percent of revenue on R&D, according to Bloomberg data, and Facebook almost a quarter. At Daily Mail & General Trust, owner of one of the most popular news sites, it was 3.6 percent.
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The ads within the mobile Facebook app (and its photo-sharing app Instagram) can't be stripped out by blockers. They're delivered by Facebook servers with none of the usual identifiers.  
http://www.bloomberg.com/gadfly/articles/2016-08-02/facebook-and-google-are-beating-the-ad-blockers 

 
 

Fantasy-Sports Sites Curtail Ad Spending

Flush with cash from media-company investors FanDuel and DraftKings together spent an estimated $500 million on advertising last year, according to analysts Eilers & Krejcik Gaming. (FanDuel is backed by Comcast Corp. DraftKings is backed by 21st Century Fox Inc.,.

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The advertising boom increased brand recognition and the number of users enormously. FanDuel’s revenue nearly doubled to about $100 million in 2015, from $57 million 2014, according to the company. But the cost of the ads was enormous—an estimated $174 per new user at DraftKings and $123 per new user at FanDuel, according to Eilers & Krejcik. —which meant operating losses at both companies last year.

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Daily fantasy-sports sites generally allow users to create virtual sports teams using real athletes from a given league. The make-believe team’s standing rises and falls based on the real-life performance of its individual members. The site operator makes money from entry fees, often amounting to about 10%, and doles out cash to users whose teams do well.  

http://www.wsj.com/articles/fantasy-sports-rivals-slice-ad-spending-1470052800

This font manager could be an iTunes for typography

Fontyou is a cloud-based type manager that allows users to find and test new fonts.

http://www.creativebloq.com/news/this-font-manager-could-be-an-itunes-for-typography
https://cloud.fontyou.com/store

Instagram, The $50 Billion Grand Slam Driving Facebook's Future

To stave off competition, Facebook lends Instagram its sales operation, offering access to more than 3 million advertisers, ad tech, relevance algorithms, spam-fighting tools and, perhaps most helpful, unparalleled user data (on interests, gender, location, occupation and more). For marketers, extending Facebook ad campaigns to Instagram is seamless–98 of the top 100 spenders on Facebook are on Instagram, too.
http://www.forbes.com/sites/kathleenchaykowski/2016/08/01/instagram-the-50-billion-grand-slam-driving-facebooks-future-the-forbes-cover-story/#658e0858278f

http://www.digitalnewsreport.org/
http://www.digitalnewsreport.org/interactive/