French advertising technology specialist Criteo.
--
That concept of showing people ads related to their search history is
known as "re-targeting." It's irritating, but it's pretty effective and a
profitable niche that's given Criteo 30 percent year-on-year revenue
growth for six quarters.
--
For now, at least. Google does have its own re-targeting service. But
Criteo's retail and e-commerce clients are nervous about sharing too
much customer data with Google. The smaller French company is thriving
as a middleman.
http://www.bloomberg.com/gadfly/articles/2016-08-04/europe-isn-t-just-a-tech-wasteland
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