Unlike major players in the sector such as Ctrip and Qunar which focus
on flight and hotel booking business, Nasdaq-listed Tuniu mainly targets
tour group sales and package tours.
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Tuniu is also different from its peers in that it targets predominantly leisure travellers only.
The company is well-known for its ability to
customise tours and explore new attractions to cater for what has become
the increasingly diversified demands of Chinese tourists.
Last year, it also set up its own media company to produce TV programmes to promote the tourism industry.
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