Buoyed by the advent of e-commerce — which has made it easier to sell
products across the country at scale — as well as the growing importance
of marketing presidential candidates as brands, political merchandise
has become an increasingly important channel for fundraising, marketing
and gathering data.
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According to campaign officials, Obama raised $37 million from branded
product for his first campaign and a further $40 million during his 2012
re-election bid.
https://www.businessoffashion.com/articles/intelligence/inside-the-business-of-donald-trump-trucker-hats-and-hillary-clinton-pantsuit-tees-political-merchandise
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