Last
month, in New York City’s Soho neighborhood, global strategic consulting
firm Accenture did something that might surprise you: It opened a
10,000-square-foot content studio. The goal? To develop advertising and
marketing creative for its clients.
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In the
past, consultancies focused on providing industry-specific business and
management advice to brand clients. Now, thanks to an opening created by
the digital disruption of advertising, they’ve created studios and
digital agency arms meant to attract business that traditionally went to
advertising agencies.
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Research firm and online resource Econsultancy ranked digital agencies based on their earnings for its “Top 100 Digital Agencies”
report. Of the top five agencies, three—IBM iX, Accenture Interactive,
and Deloitte Digital UK—are subsidiaries of consultancies.
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