UC Browser, a web browser owned by China's Alibaba Group, has been a
major factor in the spread of ad-blocking in Asia. It claims over 400
million active users, many of them mobile users in China and India.
Ad-blocking is built right into its browsers.
--
But UC Browser's vision of ad-free user experience has hit a
roadblock in China, where the government is enacting new measures
cracking down on ad blocking.
China's new advertising regulations prohibit applications or hardware
to intercept, filter, cover, fast forward or limit other people's
legitimate ads. The rule is vague, but the consensus among legal experts
is that most or all forms of ad blocking will probably be banned.
http://adage.com/article/digital/alibaba-s-popular-ad-blocking-web-browser-hits-a-bump-china/305490/
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