OpenX, AppNexus, Index Exchange, and Yieldbot, all of whom told
AdExchanger their companies have grown because of header bidding.
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OpenX said header bidding adoption grew 300% over the past year, and that it drove 80% of the company’s overall growth.
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Index Exchange now derives 80% of its overall revenue from header
bidding, according to CEO Andrew Casale, the result of a hard push into
header bidding over the past couple of years.
http://adexchanger.com/platforms/great-header-bidding-shake-begun/
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