Music videos and music-related video content account for just 4.3% of
overall YouTube traffic, according to data now released by San
Francisco-based Pexeso. By stark comparison, gaming-related content accounts for 33.4% of the total, which mirrors the massive draw of channels like Twitch.
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All of that starkly contrasts with earlier research, some of which shows music videos accounting for more than 40% of the total.
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Pexeso is working to create a video detection and claiming
system that functions like YouTube’s Content ID, but works for all video
online.
http://www.digitalmusicnews.com/2016/08/16/music-5-percent-youtube/
https://www.pexe.so/
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