Russia’s Yandex, which has just announced it’s adding a complaint
button to its Android browser to lets users report ads they find
annoying.
Filing an ad complaint will send a report to Yandex which will
initiate custom ad filtering for that user, using machine learning
technology to hone the individual model over time.--
It will also be feeding intel back to advertisers so they can “create more targeted and effective campaigns that are relevant to users, reducing the need to install ad blocking software”
--
Yandex is initially adding the button to the alpha version of its Android browser but tells TechCrunch it’s planning to expand it to its browser on other platforms — although it has no timeline for that as yet. It claims a daily user-base of around five million across its mobile browsers.
https://techcrunch.com/2016/08/23/yandex-applies-ai-to-filter-annoying-ads-on-android-powered-by-user-reports/
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