Creative Artists Agency, dominant for decades in the entertainment
business, stepped into the sports world in 2006 with the creation of CAA
Sports.
--
In 2015, for the first time in C.A.A.’s history, sports was the agency’s
top revenue producer — surpassing TV and film — bringing in more than
$215 million.
http://www.nytimes.com/2016/07/31/sports/power-house-caa-hollywood-creative-artists-agency.html?_r=0
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