Williams-Sonoma’s e-commerce growth drives a digital marketing shift

Online sales account for most of Williams-Sonoma Inc.’s growth, and as a result, the home goods retailer says it is focusing more of its marketing efforts on digital channels.
E-commerce sales increased 5.2% in the fiscal second quarter for Williams-Sonoma, No. 21 in the Internet Retailer 2016 Top 500 Guide. Sales were $599.7 million in the three months ended July 31 compared with $569.9 million last year, and e-commerce accounted for 51.7% of revenue.
https://www.internetretailer.com/2016/08/29/williams-sonomas-e-commerce-growth-drives-marketing-shift