Department stores fight to remain relevant with omnichannel efforts: report

L2’s Digital IQ Index: Department Stores report attempts to assign a digital IQ to 58 retailers, looking at the brand’s site and ecommerce, digital marketing, mobile and social media.
In L2’s rankings, Nordstrom was the highest ranked luxury retailer, tying for second place with JC Penney right behind top ranked Macy’s. 
Mobile-optimization has been a key focus, with 47 percent of stores now using responsive design, compared with only 10 percent in 2014. Almost all mobile sites now include a store locator and more than 40 percent show in-store inventory on mobile.
More than three quarters invest in both a mobile site and mobile apps, using the added functionalities available via an app, such as push notifications and loyalty card integration.
http://www.luxurydaily.com/department-stores-fight-to-remain-relevant-with-omnichannel-efforts-report/