Google Declares War On App Install Problem It Helped Create

Google will penalize sites that use big ads to convert mobile users to install apps.

Anything that covers a substantial amount of content to promote installing an ad is deemed bad. But have a small banner at the top of a page, and you’re OK.

How Google Pushes App Garbage

 Above, you can see that Google has a special section of its search results called “More content in apps” where it’s pushing me to install apps that I don’t already have.
http://marketingland.com/google-war-on-app-install-141111