Neiman Marcus expands visual product search to push mobile purchases

Powered by product-discovery platform, Slyce, Snap. Find. Shop. is a visual recognition tool meant to eliminate poorly phrased product descriptions.
Neiman Marcus customers can go to the Snap. Find. Shop. section of the retailer’s app, take a photo of a product, then wait a few seconds while results are gathered. A selection of items either identical or closely matching the photographed product appear for perusal and purchase. Slyce CEO Mark Elfenbein calls it the “Shazam for stuff.”
 Slyce’s technology takes up to 25 different characteristics into account when identifying a product, like stitch, material and pattern.
In the first three quarters of 2015, e-commerce (which include mobile) accounted for 25.8 percent of all Neiman Marcus sales.
The expansion of Snap. Find. Shop. as well as the company’s early adoption of Pinterest’s instant buy buttons are two ways Neiman Marcus is driving easier mobile sales.  
http://digiday.com/brands/neiman-marcus-expands-visual-product-search-push-mobile-purchases/
http://www.neimanmarcus.com/en-se/NM/SnapFindShop./cat52160740/c.cat