This Tiny Startup Has Figured Out How To Turn Twitter's Free Data Into A Goldmine -  Jan. 7, 2015

Because it uses Twitter's data rather than its own user-data, it doesn't need a massive number of users to work perfectly. Twizoo works just as well when there is only one active user on the system as it does when there are 100 million. Yelp, Google+ Reviews and Tripadvisor need millions of users to continuously update the sites with their own reviews. But not Twizoo. "We’ve found on average there are seven customer ‘review’ Tweets about a restaurant for every one TripAdvisor or Yelp review," says CEO Madeline Parra, "so what we’ve done is create an intelligent layer and algorithms on top of Twitter that makes sense of all this— and recommends to users the best places to eat or drink in real-time."

Until now, only businesses have monitored social media reputations to help them make marketing decisions. Twizoo offers that power to consumers, for individual purchases.

If any bar wants to advertise on Twizoo, the company can turn the venue's tweets into ads that appear on the app. Bars pay for any customer who sees an ad and then shows up inside the bar — where a beacon will ping the app on their phone.

http://uk.businessinsider.com/twizoo-2015-1