Adblock Plus to appoint whitelist watchdog

The company behind the internet's most popular advert-blocking plug-in has pledged to open up its controversial "whitelist" to outside scrutiny.

Eyeo - the maker of AdBlock Plus - plans to set up an "independent board" that will inspect which ads it allows to circumvent its technology.
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In addition, she highlighted that only a minority of the 700 publishers and websites currently on AdBlock Plus' whitelist had paid it money. She put the figure at about 10%.
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And the Interactive Advertising Bureau has announced plans to offer smaller publishers a script that lets them detect consumers using ad-blocking tech as well.
http://www.bbc.com/news/technology-34404309