BuiltWith is perhaps one of Australia’s most profitable online companies and has zero staff
BuiltWith is a free tool that allows users to type in a website address and then discover the technology that is powering that website.
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"I started getting requests from users wanting niche data,” says Brewer.
“For example, I was being asked if I could put together a list of sites
in Australia using a CDN or that were using Magento for their ecommerce
stores. Everyone asking was saying they would be willing to pay for it.”
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In addition to the free version of the site, BuiltWith now has a
SaaS-based membership model for users that want to take advantage of a
number of services that the platform now provides around lead
generation, sales intelligence, and market analysis. The most popular
user case is a customer that uses curated data from BuiltWith as a lead
list. For example, a business that has created a platform that allows
businesses to send newsletters to customers may build a list of all
companies in Australia using Campaign Monitor or Mailchimp to target for
marketing activities.
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The platform has over 500,000 total users a month and around 2 million
page views, and services between 2,000 and 3,000 paying customers.
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