Introducing the Accelerated Mobile Pages Project, for a faster, open mobile web 

We’re announcing a new open source initiative called Accelerated Mobile Pages, which aims to dramatically improve the performance of the mobile web. We want webpages with rich content like video, animations and graphics to work alongside smart ads, and to load instantaneously. We also want the same code to work across multiple platforms and devices so that content can appear everywhere in an instant—no matter what type of phone, tablet or mobile device you’re using. The project relies on AMP HTML, a new open framework built entirely out of existing web technologies, which allows websites to build light-weight webpages. 

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Twitter, Pinterest, WordPress.com, Chartbeat, Parse.ly, Adobe Analytics and LinkedIn are among the first group of technology partners planning to integrate AMP HTML pages.

https://googleblog.blogspot.se/2015/10/introducing-accelerated-mobile-pages.html 

https://www.ampproject.org/