måndag 30 november 2015
Christmas shopping by numbers
As the value of what we spend online goes up, so do the number of orders
and parcels. And all this shopping is heavily skewed towards the
Christmas shopping season, with almost one in four of the year's online
orders being placed in November and December.
The number of miles driven by vans and light trucks has soared by 70.4% over the past 20 years, according to the Department of Transport; far outstripping the growth in cars and heavy goods vehicles - up 14% and 2.9% since 1995, respectively.
http://www.bbc.com/news/business-34926430
Swedish Content Agencies
Den 1 december 2015 arrangeras Content Day för tredje gången av branschorganisationen Swedish Content Agencies.
The St. Louis Fed just tweeted a brutal chart showing the sorry state of US department stores
The state of the department store business. As you can see, sales have only declined since the early 2000s, which coincided with the advent of online retail.
De slutade med annonsering och satsade allt på sociala medier
Nelly.com insåg att det inte längre funkade med traditionella medier för att nå sin målgrupp.
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Vi jobbar primärt mot tjejer 18-24 år, och det är extremt mycket
kommunikation som riktas mot dem. För att lyckas krävdes det att vi
gjort något annorlunda. Därför valde vi att gå ifrån till exempel
linjär-tv och istället investera i innehåll och digitalt. Framför allt
genom ambassadörer och sociala medier, förklarar Richard Woodbridge, marknadschef på Nelly.
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I våras anordnade varumärket ett stort poolparty på Ibiza för att
lansera den kommande sommarkollektionen. 168 särskilt inbjudna
ambassadörer, med stor räckvidd och kredibilitet i målgruppen, fick en
inbjudan till ett 24-timmars hemligt event.
What Makes An Industry Cloud Leader?
Cloud solutions within a specific industry vertical — collectively known as “industry cloud” companies.
--
Tulip Retail. Enabling
retailers by integrating their legacy back-end systems with their
e-commerce inventory, while also building an iPad application to help
their retail associates interact with their customers.
5 things U.S. techies need to know about Japan’s social media ecosystem
1. LINE is the Facebook (and the Uber and Apple Pay) of Japan
With about 40 percent of Japan’s entire population using it every month, LINE is the undisputed leader.--
A number of Western companies are already using LINE to promote their brands.
http://venturebeat.com/2015/11/28/5-things-us-techies-need-to-know-about-japans-social-media-ecosystem/
Lumi - Design and order custom-manufactured goods for your business or creative project
 |
| https://www.lumi.com/products/metallic-decal |
Video becomes the main ad-blocking battleground for publishers
“We do allow video ads only if they are user-initiated. Users need to actively start the video ad,” said Till Faida, CEO of Eyeo GmbH, the company that developed Adblock Plus. “Pre-roll video ads currently aren’t part of acceptable ads because our research has shown that those are perceived as annoying by many users.”
http://digiday.com/platforms/video-becomes-main-ad-blocking-battleground-publishers/
fredag 27 november 2015
[Infographic] Insider’s Guide to Online Reviews for Real Estate: How to Use Customer Feedback to Grow Your Local Business - Placester
13 top packaging design resources
Research Exchange - Beta
Research Exchange is a business-to-business online marketplace that rapidly connects buyers of market research with market research suppliers.
http://www.researchexchange.com/#!/
UC Browser Greets Chrome at Times Square on becoming World’s No.2 Mobile Browser
UC Browser, the flagship mobile browser of UCWeb, an Alibaba Group company, has touched a new milestone, becoming the world's second most popular mobile browser with 17.42% monthly page view market share, according to StatCounter - an independent web traffic analytics service.--
UC Browser's strength is its signature cloud-enabled browsing technology that can compress data, ability to compress page to provide faster page loading & data cost saving along with localized content, catering to each unique market.
http://gs.statcounter.com/#mobile_browser-ww-monthly-201411-201510
torsdag 26 november 2015
Pinterest Can Be a Great Traffic Source If You Sell the Right Stuff
Wall Street Journal today reports that some e-commerce sites really benefit from Pinterest and its social network of Pins.The furniture retailer Dot & Bo reports that 73 percent of their social traffic comes from Pinterest. The wedding retailer Kleinfeld Bridal almost 68 percent and diamond seller Zales reports 30 percent.
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Consider that overall, among the top 10,000 retailers in the U.S., social media accounted for just 4% of their total traffic during the period in question, according to SimilarWeb.
http://www.ecomony.com/Pinterest-Can-Be-a-Great-Traffic-Source-If-You-Sell-the-Right-Stuff,6624.html
http://www.wsj.com/articles/these-e-commerce-companies-are-seeing-lots-of-referral-traffic-from-pinterest-1448449201
MobiReady is a free testing tool for mobile web developers, designers and marketers to evaluate a website's mobile-readiness using industry best practices and standards.
Placester closes another round of funding
Boston-based Placester,
a marketing platform for real estate agents, said Tuesday it has raised
$27 million in Series C funding, just seven months after the Series B
round of $15 million.
--
Placester sells software that helps real estate agents build websites that
include homes on the market and stay on top of customer leads, with
prices ranging from $10 to $300 per month. Placester also helps
customers run Google AdWords campaigns, optimize their websites for
search engines, promote their businesses on Facebook, and ramp up their
online marketing materials.
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About 20 percent of the 1.2 million real estate agents in the US now use
Placester’s platform, Barba said. This growth since the company
launched in 2011 is due in part to inking national franchise contracts earlier this year with Keller Williams and Canadian brokerage firm RE/MAX Integra.
The Startup Universe
A Visual Guide to Startups, Founders & Venture Capitalists
The Startup Universe
A Visual Guide to Startups, Founders & Venture Capitalists
The Startup Universe aims at being a comprehensive exploratory view of the past 22 years (and counting) of startup life.
VC Firm Predicts Marketing Technology Investments Will Climb To $120 Billion Over Next 10 Years
February 26, 2015
Foundation Capital partner Ashu Garg says CMOs will spend 10 times the current $12 billion they invest in martech and software.
According to Garg, only one percent of marketing budgets currently go to
software/tech investments. He forecasts this amount to increase
substantially over the next decade as the role of the CMO transitions
into what Garg defines as the “CeO” or Chief Experience Officer, “owning
the end-to-end customer experience.”
onsdag 25 november 2015
Ad Operations Industry Terms
Industry Acronyms:
WorldCam - Instagram photos from places on the other side of the world, or just around the corner.
WorldCam - Instagram photos from places on the other side of the world, or just around the corner.
Up against the paywall
American dailies lost around $30 billion in ad spending between 2005 and
2014, or 60% of the total. Each drop in revenues is being met, in most
cases, with a fresh cull of newsroom staff.
A typical American personal-computer user spends just 228 seconds on each visit to a news website.
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The digital-advertising revenue of America’s daily papers was $3.5
billion in 2014, just 11% more than in 2007, according to the Pew
Research Centre and the Newspaper Association of America. Analysts
reckon that just two digital-media firms, BuzzFeed and Huffington Post,
will grab around 10% of those revenues this year.
Datanyze - AdServers Market Share
Ad Servers market share in the Alexa top 1M
http://www.datanyze.com/market-share/
Ad Servers market share in the Alexa top 1M
Datanyze
Datanyze
10 things Americans steal most
According to The Global Retail Theft Barometer
released Wednesday by Checkpoint Systems, American consumers steal from
retailers to the tune of more than $13 billion annually.
tisdag 24 november 2015
It’s the real thing
“Authenticity” is being peddled as a cure for drooping brands
BUSINESSES have always told stories about their products. But in recent
years they have become particularly verbose, bombarding consumers with
any small detail that might enhance the brand.
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Brands began as badges of product quality, going back at least as far as
the medieval guilds of craftsmen who used them to distinguish their
work. In the modern age they have sought to convey emotional and social
values, too: think of Nike’s “Just do it”, or Kodak’s “Share moments.
Share life”. Now, in inundating consumers with a cascade of fascinating
facts, companies are striving to bestow “authenticity” on their brands.
Interbrand, a consultant on branding, describes authenticity as “an
internal truth and capability”, a “defined heritage” and a
“well-grounded value set”. This slippery quality, the pundits tell
firms, is what the public is yearning for, in an age of doubt and
mistrust.
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For a range of consumer goods, brands’ strength as a signal of quality,
and their power to open people’s wallets, are fading, argue Itamar
Simonson and Emanuel Rosen in their book, “Absolute Value: What Really
Influences Customers in the Age of (Nearly) Perfect Information”.
Of the top 100 consumer packaged-goods brands in America, 90 lost market
share in the year to July, according to Catalina, a marketing firm. In
China and other big emerging markets, foreign-branded goods are losing
their allure, as shoppers realise that local products are no longer so
inferior.
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The consulting firms that value and rank brands, such as Interbrand and
Millward Brown, report that their top 100 names are still increasing in
value. However, such firms have different and quite subjective
methodologies, and often disagree on what any given brand is worth.
Christof Binder of Trademark Comparables, an adviser on brand values,
and Dominique Hanssens of the University of California, Los Angeles,
sought a more concrete measure: when brands are sold as part of
corporate takeovers, what price do investors put on them? They found
that these prices, as a percentage of deals’ total value, have dropped
since 2003. So, at least for those firms being taken over, the strength
of their brands is becoming a smaller share of their overall worth.
Google Launches Android Studio 2.0 With Improved Android Emulator And New Instant Run Feature
One area Google has recently focused on is app indexing,
which brings content from apps into its search engine. The Android
Studio team worked closely with the Search team to make it easier to
enable this feature in new apps. The emulator now automatically
generates deep links for Google Search, for example.
Ex-Googlers raise $1.4M to launch AdHawk ad campaign management platform
A couple of ex-Google AdWords guys, Todd Saunders and Dan Pratt, have launched a software platform called AdHawk.
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The new startup gives marketers a central dashboard where they can manage all their various platform ad buys, like from AdWords or Facebook.
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“Every digital advertising platform has its own unique dashboard with unique metrics,”
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Saunders said 200 companies are participating in the private beta, while another 700 remain on the waiting list.Saunders and Pratt said they intend to make the platform generally available in the first quarter of 2016.
http://venturebeat.com/2015/11/23/ex%C2%AD-googlers-raise-1-4m-to-launch-adhawk-ad-campaign-management-platform/
https://www.tryadhawk.com/
Esomar.org - Market research in Sweden
List of market research companies located in Sweden
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