Video becomes the main ad-blocking battleground for publishers

“We do allow video ads only if they are user-initiated. Users need to actively start the video ad,” said Till Faida, CEO of Eyeo GmbH, the company that developed Adblock Plus. “Pre-roll video ads currently aren’t part of acceptable ads because our research has shown that those are perceived as annoying by many users.”
http://digiday.com/platforms/video-becomes-main-ad-blocking-battleground-publishers/