Pinterest Can Be a Great Traffic Source If You Sell the Right Stuff

Wall Street Journal today reports that some e-commerce sites really benefit from Pinterest and its social network of Pins.
The furniture retailer Dot & Bo reports that 73 percent of their social traffic comes from Pinterest. The wedding retailer Kleinfeld Bridal almost 68 percent and diamond seller Zales reports 30 percent.
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Consider that overall, among the top 10,000 retailers in the U.S., social media accounted for just 4% of their total traffic during the period in question, according to SimilarWeb.
http://www.ecomony.com/Pinterest-Can-Be-a-Great-Traffic-Source-If-You-Sell-the-Right-Stuff,6624.html
http://www.wsj.com/articles/these-e-commerce-companies-are-seeing-lots-of-referral-traffic-from-pinterest-1448449201