Placester closes another round of funding
Boston-based Placester,
a marketing platform for real estate agents, said Tuesday it has raised
$27 million in Series C funding, just seven months after the Series B
round of $15 million.
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Placester sells software that helps real estate agents build websites that
include homes on the market and stay on top of customer leads, with
prices ranging from $10 to $300 per month. Placester also helps
customers run Google AdWords campaigns, optimize their websites for
search engines, promote their businesses on Facebook, and ramp up their
online marketing materials.
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About 20 percent of the 1.2 million real estate agents in the US now use
Placester’s platform, Barba said. This growth since the company
launched in 2011 is due in part to inking national franchise contracts earlier this year with Keller Williams and Canadian brokerage firm RE/MAX Integra.
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