Spotify Bets On Data To Lure Artists To Its Platform

Music streaming service Spotify is getting big, and its streaming data is now becoming valuable for artists. Today, the company announced that artists and their managers can now access a new Fan Insights portal.
In this dashboard, artists can see how many monthly listens and fans they have. But it goes much further, as you can also get location data, demographic information, other music preferences and more.
http://techcrunch.com/2015/11/17/spotify-bets-on-data-to-lure-artists-to-its-platform/#.cojcdo:1Ubk
https://artists.spotify.com/faninsights/home