8 B2B Digital Marketing Predictions For 2016
2. The New Buzzword: “Content Shock”
This buzzword first popped up in 2014 as a means of describing how
difficult content marketing is to sustain. Buyers and influencers are
absorbing so much content each day, and content creators are churning
out content at unprecedented rates. The theory goes, with attention
decreasing and content production/noise increasing, the value of
creating content will outweigh the cost.
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