VC Firm Predicts Marketing Technology Investments Will Climb To $120 Billion Over Next 10 Years
February 26, 2015
Foundation Capital partner Ashu Garg says CMOs will spend 10 times the current $12 billion they invest in martech and software.
According to Garg, only one percent of marketing budgets currently go to
software/tech investments. He forecasts this amount to increase
substantially over the next decade as the role of the CMO transitions
into what Garg defines as the “CeO” or Chief Experience Officer, “owning
the end-to-end customer experience.”
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