3D Printed Marketing Sends Clients Tiny Chairs
Munich-based office chair manufacturer aeris-Impulsmöbel GmbH & Co. KG.
In overcoming the limitations of traditional marketing materials, the
company developed, with the help of German 3D printing firm creabis, a new way to sell their chairs.
aeris-Impulsmöbel GmbH &
Co. KG
has been making active chairs for almost twenty years. Their furniture,
through its ability to flex in all directions, is meant to trigger small
changes in posture that address back pain associated with long periods
of sitting.--
As part of the aeris advertising concept, potential customers are treated to a small box containing the usual flyers and photos of reference designs. Also inside of the box is a small, 3D printed model of the actual chair
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