The ‘impulse buy’ is dying — here’s how companies are trying to revive it

Target impulsive shoppers.

Most research on impulse shopping demonstrates that the biggest factor in if someone will make an impulse purchase isn’t anything the retailer does. Instead, it is whether or not the shopper in question is an impulsive person.
This is one area that e-commerce has a huge leg up on traditional retailers. While stores cannot control who walks through the door, online, retailers can control who they advertise impulse buys to.
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 At this point, it would be surprising if social networks that offer direct purchasing options weren’t working to identify, and isolate marketing to, impulse buyers, sparing purposeful shoppers from unnecessary ads.  
http://www.businessinsider.sg/e-commerce-impulse-buy-category-2015-11/#.VlQVPzB-vct