Why Asia’s Brightest Stars Struggle to Shine

Fashion weeks in Tokyo, Shanghai and Seoul showcase some of Asia’s most promising fashion talent, but many still lack global visibility.

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Last month, across Tokyo, Shanghai and Seoul, more than 200 Asian brands invested in staging a catwalk show. Yet most designers showing at Asia’s three most important fashion capitals are not recognised outside of their respective national markets.

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“I’ve noticed an emphasis on inviting international “fashionistas” with large amounts of Instagram followers [to Tokyo Fashion Week]. This can reach a large audience but is that the right demographic to be targeting?” asks Dan Bailey of the Japanese fashion blog Tokyo Dandy. “Each [Asian fashion week] is focused on its own domestic businesses,” he continues, suggesting that Asian fashion weeks are in need of a pivot toward the global market.

http://www.businessoffashion.com/articles/intelligence/why-asias-brightest-stars-struggle-to-shine