How the Steady Stream of Creative Talent Moving From N.Y. to L.A. Became a Flood

The number of jobs in Los Angeles County's creative industries swelled by 6,000 in 2013, according to an Otis College of Art and Design study released this spring. The 355,600-strong workforce in creative fields in the county accounts for $30.4 billion in total wages, and projections call for still more growth, with an estimated 415,000 jobs in the area by 2018. (Creative occupations include advertising managers, art directors, producers, directors and related positions.)
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As the line between ad agency, tech firm and entertainment company continues to blur, creative talent from all over the U.S. and abroad continues to be drawn to Los Angeles, and ad professionals like Gelner are seeing themselves more as storytellers, not unlike their Hollywood counterparts.
http://www.adweek.com/news/advertising-branding/how-steady-stream-creative-talent-moving-ny-la-became-flood-168102