Up against the paywall
American dailies lost around $30 billion in ad spending between 2005 and
2014, or 60% of the total. Each drop in revenues is being met, in most
cases, with a fresh cull of newsroom staff.
A typical American personal-computer user spends just 228 seconds on each visit to a news website.
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The digital-advertising revenue of America’s daily papers was $3.5
billion in 2014, just 11% more than in 2007, according to the Pew
Research Centre and the Newspaper Association of America. Analysts
reckon that just two digital-media firms, BuzzFeed and Huffington Post,
will grab around 10% of those revenues this year.
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