How to Baffle Web Trackers by Obfuscating Your Movements Online
Online ad networks and search
engines love it when you surf around. Everything you do—every page you
load, every query you type—helps them build a profile of you, the better
to sell ads targeting your interests.
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But today they’re all having trouble figuring me out, thanks to some sneaky browser plug-ins. One, AdNauseam,
clicks every ad on every page I visit, baffling ad networks. When I do a
search, TrackMeNot sends a stream of fake queries in the
background—like “conan o’brien” and “watch tokyo samsung”—so Google and
Bing can’t easily profile me either.This is “obfuscation,” and it’s a fascinating development in our relationship to online surveillance.
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Helen Nissenbaum, director of the Information Law Institute at New York University and a leading thinker in the field of obfuscation.
http://www.wired.com/2015/11/clive-thompson-10/
http://adnauseam.io/
https://cs.nyu.edu/trackmenot/
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