Three brands doing social commerce right

Visual search is one of the most interesting growth areas for social commerce: Pinterest’s purchase of VisualGraph, especially, makes it one to watch. There’s also a growing number of smaller companies doing things in this space, like Scout and Cortexica, which is used by Net-a-Porter’s Net Set for image recognition. The idea is that people will soon be able snap an item in the street and get served an aggregation of the best prices for similar items.

http://digiday.com/brands/three-brands-social-commerce-right/