Luxury Brands and the Social Campaign

“There’s an army of fans out there for every brand, and they want to be part of your world,” said Mr. de Cabo, who started the company, called Olapic, with friends soon after completing an M.B.A. at Columbia University in 2010. The start-up says that its social media content can increase online sales by roughly 5 percent compared with traditional marketing photos.

http://www.nytimes.com/2015/12/02/fashion/luxury-brands-and-the-social-campaign.html 

http://www.olapic.com/