Pinterest Narrows Ad Focus to Match Users’ Interest

Identifies retailers and packaged-goods makers as core areas

Image bookmarking service Pinterest Inc. is scaling back the breadth of its advertising ambitions, focusing more on attracting dollars from retailers and consumer packaged-goods companies while de-emphasizing other marketing categories.

Through the first six months of the year, retail and consumer packaged-goods brands spent nearly $7.7 billion on digital ads, accounting for 28% of the $27 billion in total digital ad spending in that period, according to the trade group Interactive Advertising Bureau.
http://www.wsj.com/articles/pinterest-narrows-ad-focus-to-match-users-interest-1450138860