Square adds marketing tools so merchants can email their customers

The payments company wants to be a full-service shop for small business owners.

April 7, 2015

Square Marketing is part of the ever-expanding offerings the company is making to merchants. Along with their card reader and register, Square offers analytics and even loans, both backed by the data it collects on purchases. Getting analytics on customer behavior has been free so far, but this new product shows Square thinks merchants might be willing to pay for the consumer data it has amassed. The company will charge 10 cents per send for its marketing emails, or $15 to send unlimited emails to 500 customers.

 
http://www.theverge.com/2015/4/7/8359483/square-marketing-email-promotions
https://squareup.com/help/us/en/article/5346-get-started-with-square-marketing