Phorm and Insomnis partner on 'hover rate' ad measurement

Hover rate is a service designed to provide advertisers with data on the number of internet users hovering their cursor over, but not clicking on, display advertisements, alongside the normal click through data.  

http://www.research-live.com/news/phorm-and-insomnis-partner-on-hover-rate-ad-measurement/4014257.article
http://www.insomnis-media.com/