Mashable finds early success as tech vendor

Mashable got its start covering the ins and outs of social media and technology. These days, it’s trying to sell some tech of its own.
For the past 18 months, Mashable has licensed to agencies Velocity, its viral-prediction tech that editors use to find what’s starting to trend in social media.
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“As social and digital marketing means creating more content, a lot of advertisers are struggling to figure out how to tell the right types of stories and using the stories already out there in more meaningful ways,” she said. “Velocity is about being better at taking advantage of stories as they come up.”
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Mashable has no intention of sharing its tech with other publishers, which are obviously its competition. “It was a strategic decision to not license this to publishers,” said Mashable CTO Robyn Peterson.
http://digiday.com/publishers/mashable-finds-early-success-tech-vendor/