What the hack? - The rise of hackathons
A tech-industry tradition has entered the corporate mainstream
The majority of hackathons, however, are external events aimed at
enhancing a firm’s reputation in the eyes of software developers. Some
firms consider hackathons essentially as good PR, and pay for them out
of their marketing budgets. Others find them helpful with recruiting.
Hackathons reveal which participants can focus and perform under
pressure, which is a good way to identify talent, says Sebastien Taveau
of MasterCard.
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Hackathons held by universities have become loaded with corporate
sponsors, eager to reach young coders. “Job fairs no longer have any
significance” for engineers, says Jerry Filipiak of Comarch, a software
firm. “The hackathon has become the job fair.” To disguise their
corporate agenda, the representatives of the sponsoring firms often call
themselves “developer evangelists”.
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