Inside The Guardian's drive to be a global digital destination for sports
The Guardian has been seeing a steady rise in overall traffic and sees sports as a
major contributor, adding as many as 5.3 million monthly unique visitors
to its overall audience, according to comScore. The BBC’s sports
coverage and Sky Sports command 10.7 million monthlies apiece, while
overseas ESPN.com reigns supreme with 74 million monthly visitors, and
Bleacher Report attracts 37 million, according to comScore.
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The Guardian believes its live blogging sets it apart from its many
rivals. It publishes 80 live blogs a month, with the biggest hitter yet
being the live blog of the Floyd Mayweather vs Manny Pacquiao boxing match.
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Instead, it has adopted more of a targeted approach. It has found real traction with soccer, an area the Guardian wants to own globally.
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Women’s soccer, for example, is on the rise in the U.S. and is therefore a target area.
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