How the internet is reinventing the Christmas commercial

People no longer watch real-time television," says Jacques de Cock of the London School of Marketing.
"They defer their watching to Netflix or YouTube, and to capitalise on this market advertisers have to make their ads into social phenomena."
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Bizarrely, the prize for the most viewed ad this Christmas goes to the German supermarket chain Edeka which has been shared 2.39 million times online, leaving John Lewis (1.3 million) and Sainsbury (917,000) trailing in its wake.
It tells a tear-jerking tale, that some might find in questionable taste, of an old man abandoned by his family at Christmas, until, by faking his own death he manages to bring them round the table for Christmas dinner.
Edeka doesn't have an international retail operation.


http://www.bbc.com/news/business-34745809