Wooing with whimsy

What political campaign badges and novelties reveal about America

Today’s abundance of campaign swag suggests that Democrats and Republicans are limbering up for a gruelling contest in 2016, in which exciting and mobilising supporters is a higher priority than converting opponents. Matt Bennett, a veteran of several Democratic presidential campaigns, notes that nobody is persuaded to vote for a candidate by a T-shirt. Instead, swag offers a “piece of the action” to voters who already like a candidate.

http://www.economist.com/news/united-states/21679514-what-political-campaign-badges-and-novelties-reveal-about-america-wooing-whimsy
http://www.cafepress.co.uk/+trump+buttons