AB InBev lights up smart Oculto bottles

Anheuser-Busch is releasing its Oculto tequila-flavored beer in limited edition bottles that feature illuminated labels.
With smart label technology and LED lights, a light will shine through the mask on the label when a consumer activates a pressure-sensitive switch with their thumb while holding the bottle.
"When scanned, the bottles also connect to a geotargeted Web application called Relics of the Night that lets users interact with the brand digitally and win prizes by doing things like sharing photos," Adweek reported.

http://www.marketingdive.com/news/ab-inbev-lights-up-smart-oculto-bottles-2/410437/ 
http://www.oculto.com/