Fashion Feels the Force of Star Wars

Fashion brands and retailers are battling for a share of the $5 billion in product sales that 'Star Wars: The Force Awakens' is projected to generate over the next year.

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According to market research firm NPD Group, Star Wars has generated more than $32 billion in merchandise sales since the release of the first film in 1977. This far exceeds comparable estimates for Harry Potter ($25 billion) and James Bond ($8 billion), according to The Telegraph. Unlike Star Wars’ broad appeal, most of the merchandising around Harry Potter has been geared toward children, while Bond has focused on the luxury market, tapping labels such as Tom Ford and Omega for costumes and collaborations.

http://www.businessoffashion.com/articles/intelligence/star-wars-fashion-merchandise
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