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måndag 12 oktober 2015

99pc of Balmain’s Paris Fashion Week social actions from Instagram

French fashion label Balmain overtook Chanel in social media impressions during Paris Fashion Week with 2.2 million total actions compared to the latter’s 1.63 million.
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The data, surveyed by Shareablee, tracked social media actions across Facebook, Twitter and Instagram to gain an understanding of 10 leading luxury brands’ ROI during fashion week promotions.
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The top performers on social media during Paris Fashion Week include Balmain, Chanel, Valentino, Dior and Louis Vuitton.
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For Balmain, the house had significant assistance from its celebrity friends, including models Kendall Jenner and Gigi Hadid. Ninety-nine percent of Balmain’s social interactions came from Instagram, with images showing Ms. Jenner, Ms. Hadid and others present for the show and wearing pieces from the spring/summer 2016 collection during and after the presentation.