The IS media machine

ISLAMIC STATE is well-versed in self-promotion. Official channels are mostly blocked, so the group uses search terms and hashtags to enable viewers to find and share its publicity materials online using social media. Slickly made and shocking, a regular stream of films depicting the beheading, shooting (and worse) of non-believers, gays, enemy soldiers and other victims have been widely reported by Western media. 

But these violent messages are only a tiny part of IS’s total media output according to a recent analysis by the Quilliam Foundation, a British anti-extremist think-tank. 

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 More than half of the messages are true propaganda, portraying a utopian civil society in which children are taken for idyllic days out by fighters and clean hospitals are run by Australian doctors as part of the “IS Health Service” 

Just 2% of the group’s output focuses on its appalling brutality.

http://www.economist.com/blogs/graphicdetail/2015/10/tracking-islamic-states-media-output