At PW Event, Panel Argues that Libraries Are Vital Marketing Partners

At a PW discussion series event this week, “The Case for Libraries,” moderator David Vinjamuri, a professional marketer and Forbes columnist, began his opening presentation with a simple question: Why do people read for pleasure? A major reason, he suggested, is the work of libraries—public institutions that actively foster “a culture of reading,” from childhood through our adult lives.
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In a post-Borders age of dwindling shelf space, public libraries offer the best opportunity for visual merchandising, Vinjamuri said—that is, a book on a shelf, facing a consumer—an important part of bookselling.
http://www.publishersweekly.com/pw/by-topic/industry-news/publishing-and-marketing/article/66447-at-pw-event-panel-argues-that-libraries-are-vital-marketing-partners.html