Here comes the first iPhone ad blocking app that claims it can block Facebook and Apple News ads too

Now there's an ad blocker — "Been Choice" — that claims to block in-app ads too. Everything from ads within Facebook's app (Been Choice claims it is the first mobile ad blocking app to do so,) to the New York Times, and even on Apple News.
http://uk.businessinsider.com/been-choice-mobile-ad-blocker-blocks-facebook-ads-2015-10?r=US&IR=T