Wait, what? Mobile browser traffic is 2X bigger than app traffic, and growing faster

A  report released this week by comScore itself said that 87 percent of all time spent on mobile in the U.S. was spent in mobile apps.

Morgan Stanley’s study is focused on unique visitors — calling it, somewhat misleadingly, “traffic” — while comScore’s report is focused on actual user time spent.

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The big takeaway here is that companies, including tech companies and media properties, need to still be aware of their mobile web experiences, especially in retail, finance, insurance, and travel, which typically see a 50 percent or higher chunk of their visits from the mobile web.
http://venturebeat.com/2015/09/25/wait-what-mobile-browser-traffic-is-2x-bigger-than-app-traffic-and-growing-faster/